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![]() ![]() Research your audience to learn what pain points they face in their business or life, their goals, and their interests.Figure out who you’re speaking to in order to be sure you’re sharing content on topics that interest your target audience.You can use the steps below to easily create audience-focused content. While some people and businesses use LinkedIn to network with other professionals in their industry, either to fill job vacancies or develop their skills and knowledge, others utilize posting on LinkedIn to market to their customer base, especially for B2B products and services. So even if you’ve been optimizing your social media strategy for a while, don’t assume that what works on one platform translates well to the other social media platforms. Like other outlets, the content you post on LinkedIn will depend on what kind of audience you’re trying to reach.Ĭonsider your specific target audience on LinkedIn as you create your strategy based on LinkedIn posting best practices. Here are some of the best content types for posting on LinkedIn to ensure your posts perform well on the platform: Have audience-focused content Along with your promotional posts, plan content that resonates with your audience’s interests and pain points using LinkedIn post copy best practices. Share a mix of content that goes beyond promoting your product or services. LinkedIn has a unique user base that responds differently to the types of content you share. Once you identify which ones are the top-performing post types, you can create more posts using the same post type and LinkedIn posts best practices. You can plan out and schedule a variety of posts for a set amount of time, like one month to three months, and take note of how many engagements those posts received. Tags (known as mentions on LinkedIn) of any brands or people you shout out in your posts to increase engagement on your post from reactions and comments.Relevant hashtags in your caption to reach people who are searching for similar content.A visual element with a caption that either educates, informs, or entertains your target audience.The types of posts that work best on LinkedIn include: Types of posts that work best on LinkedInĪlong with experimenting with the length of your posts, for LinkedIn post best practices, you should also try out different types of posts and keep track of they perform. However, if you want your audience to stop scrolling and take actions like commenting on your post or visiting your website based on your call to action, experiment with short, captivating captions. For example, if your goal is to keep your audience engaged with your content on LinkedIn, you can experiment with long-form captions. With that said, post length is ultimately determined by your end goal. When you reach more than 140 characters, your post will show a “See More…” button that people can click to view the rest of your caption. Like most social media platforms, LinkedIn has a character limit for posts. Make the most of LinkedIn Articles & Newsletters.Types of posts that work best on LinkedIn. ![]() ![]() When you know who you want to reach on the platform and how you will try to reach them, you’ll start to see a positive impact on your return on investment (ROI). It’s important to have a plan in place before you begin posting on LinkedIn and building your audience on the social media platform. Your LinkedIn business profile is the perfect place to reach your target audience, share what makes your brand great, and promote your products or services. Otherwise, let’s take a look at our LinkedIn post best practices for marketers and small businesses. If you’re not sure which social media platform is right for your business, jump over to our social media quickstarter guide. Whether you work in the B2B space and want to generate leads, network with others in your industry, or are looking to recruit new employees, LinkedIn is a powerful tool to use. LinkedIn is now a place where people build their personal brand, promote their products and services, and share expert tips and hot takes on trending industry-specific topics. Once known as the social platform exclusively for networking professionals and recruiters, people are turning to LinkedIn to find more than just their next job opportunity. Lisa Rios Last Modified: Novem18 min read ![]()
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